Written by: Rochelle Burnside | Best Company Editorial Team
Last Updated: Feb 17, 2021
Ninety-two percent of consumers trust recommendations, even if they’re from people they don’t know.
That’s why we’ve introduced a Social Proof Pop-Up for Business Suite customers to showcase their positive reviews.
The Social Proof Pop-Up is a small snippet of HTML that won’t alter the layout of your website. Instead, after four seconds on your page, a pop-up appears letting the user see your most recent positive review. The pop-up can easily be closed and contains no linkouts to Best Company, so customers can stay on your page.
This type of pop-up may seem familiar. Many ecommerce websites feature a similar pop-up showcasing a recent sale. For example, if you scroll through an ecommerce site, a pop-up might appear in the corner saying, “Chris from Little Rock, AR bought a Thermal Sleeping Bag” to prove to other shoppers that people are buying products in real-time.
This creates a FOMO effect that entices users to also buy something, particularly if a company advertises limited stock.
Read also: 16 Social Proof Examples to Boost Your Online Conversions
Some of these tools boast conversions boosted by up to 15 percent!
But here’s why a review pop-up can work even better than an ecommerce sales pop-up:
The Social Proof Pop-Up is one of several review widgets we offer to Business Suite subscribers. It can work in conjunction with our Slider Widget or even our Micro Review Widget to build signals of trust for your site’s visitors.
Slider review widget.
Micro review widget.
You can also implement our Best Company badges alongside other awards and accolades to build more social proof:
If you’re interested in learning more about the social proof pop-up or have feedback, speak with your growth consultant and let them know.
If you don’t have a Best Company Business Suite account, schedule a demo to learn more about our widgets and how we help companies manage their online reputations.
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